#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life – The Tim Ferriss Show

Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo.